We’re an award winning brand agency with a single minded approach.
We’re all about humanising brands to win the hearts of customers.

We have a way of identifying human characteristics in brands, giving them unique values and personal traits to breathe life into them - both digitally and in the real world. This methodology sets our brand agency apart.

We energise brands at every touch point, from naming, brand mark development, positioning and packaging design through to advertising, campaign creation, website development and all kinds of digital experiences. This is what we call Brands to life.
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Branding agency HubGroup is a creative agency with a strategic approach to brand building and a belief that simpler is better.

Paul Findlay is an industry veteran and creative heavyweight. Having founded two of Melbourne’s most successful independent advertising and branding agencies, he launched HubGroup to focus on what he loves most, getting brand strategy nailed before creative commences. A highly strategic Creative Director, large business and SME’s looking to develop new brands or refresh existing one’s turn to Paul for big brand thinking and superb creative execution. His experience covers many blue chip brands including; Disney, Herald Sun, Volvo, SEEK, STA Travel, Nestle, Sirena, Levi’s and Adidas.

Anna Rogers  has championed brands in top advertising agencies in Melbourne and the UK  for over 20 years. In founding HubGroup she bridged the gap between branding/design agencies and advertising agencies.  She has strong, strategic vision that cuts to the core of any brand to unlock its inner truth and has the drive, expertise and creative punch to bring them to market.  She has worked with Australian and International brands across a range of industries including FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Brands include Buena Vista, Bird’s Eye Walls, Medibank, Myer, News Limited, South East Water, Lee, Wittner and a raft of B2B’s and start-ups you may not have heard of …. yet! Anna inspires businesses to see that truly successful brands start with clarity, vision, a healthy dose of creativity and an unwavering determination to making it happen.

Together, Anna and Paul lead a team of forward thinkers and world class creative, design and digital development heads to simplify and humanise communications to energise businesses and bring brands to life.

  • Hub News

    “If cats looked like frogs we’d realize what nasty, cruel little bastards they are. Style. That’s what people remember.” ― Terry Pratchett, Lords and Ladies “Cats are intended to teach us that not everything in nature has a purpose.” ― Garrison Keillor “I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs
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  • Latest Work

    Our latest campaign for Wittner has hit the streets just in time for summer. Introducing ‘Summer of Glam’ a digital and outdoor campaign – inspired by long, hot, summer Palm Springs days (a la Slim Aarons). Sunning by the pool, sipping on decadent cocktails in fine stilettos. ‘Summer of Glam’ channels 70’s glamour with a Wittner
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your brand?
Contact us today.
47 Market Street
South Melbourne
Victoria 3205