We’re an award winning brand agency with a single minded approach.
We’re all about humanising brands to win the hearts of customers.

We have a way of identifying human characteristics in brands, giving them unique values and personal traits to breathe life into them - both digitally and in the real world. This methodology sets our brand agency apart.

We energise brands at every touch point, from naming, brand mark development, positioning and packaging design through to advertising, campaign creation, website development and all kinds of digital experiences. This is what we call Brands to life.
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Branding agency HubGroup is a creative agency with a strategic approach to brand building and a belief that simpler is better.

Paul Findlay is an industry veteran and creative heavyweight. Having founded two of Melbourne’s most successful independent advertising and branding agencies, he launched HubGroup to focus on what he loves most, getting brand strategy nailed before creative commences. A highly strategic Creative Director, large business and SME’s looking to develop new brands or refresh existing one’s turn to Paul for big brand thinking and superb creative execution. His experience covers many blue chip brands including; Disney, Herald Sun, Volvo, SEEK, STA Travel, Nestle, Sirena, Levi’s and Adidas.

Anna Rogers  has championed brands in top advertising agencies in Melbourne and the UK  for over 20 years. In founding HubGroup she bridged the gap between branding/design agencies and advertising agencies.  She has strong, strategic vision that cuts to the core of any brand to unlock its inner truth and has the drive, expertise and creative punch to bring them to market.  She has worked with Australian and International brands across a range of industries including FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Brands include Buena Vista, Bird’s Eye Walls, Medibank, Myer, News Limited, South East Water, Lee, Wittner and a raft of B2B’s and start-ups you may not have heard of …. yet! Anna inspires businesses to see that truly successful brands start with clarity, vision, a healthy dose of creativity and an unwavering determination to making it happen.

Together, Anna and Paul lead a team of forward thinkers and world class creative, design and digital development heads to simplify and humanise communications to energise businesses and bring brands to life.

  • Hub News

    157 job applications later… we’d like to introduce Sam Watson, the latest member of our creative team to Melbourne brand agency HubGroup. Sam managed to use his 6 years brand design and digital experience, outstanding folio and his extremely positive outlook on life, to land himself a role in our brand design studio. Sam hails
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  • Latest Work

    What was originally The ExchangeGroup has now been re-named Marketplacer. Marketplacer is a Melbourne based technology company. They have developed a platform that makes it easier for businesses to create successful marketplaces online. They’ve also created a number of their own marketplaces over the last few years including BikeExchange, RenoExchange, FurnitureExchange, and TiniTrader. When setting up the kids marketplace,
    Read More
  • Insights & Ideas

    New look colour for the coke brand
    November 20, 2014, 11:37 am | By Paul Findlay

    As the big consumer brands fight for a larger slice of the youth pie, we see them doing what they can to try and regain their cool and remain (become) relevant again. Brands are trying hard to break their moulds to become more fun, more free, more environmentally aware, more healthy, more charitable, or all of the

    Read More
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47 Market Street
South Melbourne
Victoria 3205