We’re an award winning brand agency with a single minded approach.
We’re all about humanising brands to win the hearts of customers.

We have a way of identifying human characteristics in brands, giving them unique values and personal traits to breathe life into them - both digitally and in the real world. This methodology sets our brand agency apart.

We energise brands at every touch point, from naming, brand mark development, positioning and packaging design through to advertising, campaign creation, website development and all kinds of digital experiences. This is what we call Brands to life.
Head Shot3

Branding agency HubGroup is a creative agency with a strategic approach to brand building and a belief that simpler is better.

Paul Findlay is an industry veteran and creative heavyweight. Having founded two of Melbourne’s most successful independent advertising and branding agencies, he launched HubGroup to focus on what he loves most, getting brand strategy nailed before creative commences. A highly strategic Creative Director, large business and SME’s looking to develop new brands or refresh existing one’s turn to Paul for big brand thinking and superb creative execution. His experience covers many blue chip brands including; Disney, Herald Sun, Volvo, SEEK, STA Travel, Nestle, Sirena, Levi’s and Adidas.

Anna Rogers  has championed brands in top advertising agencies in Melbourne and the UK  for over 20 years. In founding HubGroup she bridged the gap between branding/design agencies and advertising agencies.  She has strong, strategic vision that cuts to the core of any brand to unlock its inner truth and has the drive, expertise and creative punch to bring them to market.  She has worked with Australian and International brands across a range of industries including FMCG, Health, Education, Utilities, Fashion, Entertainment, News and Technology. Brands include Buena Vista, Bird’s Eye Walls, Medibank, Myer, News Limited, South East Water, Lee, Wittner and a raft of B2B’s and start-ups you may not have heard of …. yet! Anna inspires businesses to see that truly successful brands start with clarity, vision, a healthy dose of creativity and an unwavering determination to making it happen.

Together, Anna and Paul lead a team of forward thinkers and world class creative, design and digital development heads to simplify and humanise communications to energise businesses and bring brands to life.

  • Hub News

    Wittners new brand campaign developed by HubGroup
    We seem to have been evolving the branding for quite a few well known family owned Australian businesses of late. It’s really exciting to breathe new life into brands that you’ve grown up with and that was the challenge. The brief was a  brand refresh for the iconic woman’s shoe brand Wittner. The brand campaign
    Read More
  • Latest Work

    IWDA logo | Branding by HubGroup
    In the lead up to Sunday March 8 – International Women’s Day, IWDA – the International Women’s Development Agency has re-branded with HubGroup. What started as consolidation of Brand Strategy to underpin a new website design, inspired us to offer our Brand Design expertise to create a new Brand Identity as bold, determined and strong as the IWDA
    Read More
  • Insights & Ideas

    New look colour for the coke brand
    November 20, 2014, 11:37 am | By Paul Findlay

    As the big consumer brands fight for a larger slice of the youth pie, we see them doing what they can to try and regain their cool and remain (become) relevant again. Brands are trying hard to break their moulds to become more fun, more free, more environmentally aware, more healthy, more charitable, or all of the

    Read More
Like to discuss
your brand?
Contact us today.
+61 3 9696 3777
47 Market Street
South Melbourne
Victoria 3205