In 2005, Paul Findlay and Anna Rogers founded branding agency HubGroup, a creative agency with a strategic approach to brand building and a belief that simpler is better.
HubGroup is an energetic brand agency who use their creative and strategic talents to drive inventive, uncomplicated digital and offline communications to energise businesses and bring brands to life.
We seem to have been evolving the branding for quite a few well known family owned Australian businesses of late. It’s really exciting to breathe new life into brands that you’ve grown up with and that was the challenge. The brief was a brand refresh for the iconic woman’s shoe brand Wittner. The brand campaignRead More
Moose Enterprises make ridiculously fun toys for kids, and have just had a rebrand courtesy of HubGroup. Australian owned Moose exports toys to over 85 countries. They imagine, create and manufacture and are an incredible success story. If you haven’t experienced Moose Trash Packs, Blingles, Uglies or Zelfs – you either don’t have kids underRead More
As the big consumer brands fight for a larger slice of the youth pie, we see them doing what they can to try and regain their cool and remain (become) relevant again. Brands are trying hard to break their moulds to become more fun, more free, more environmentally aware, more healthy, more charitable, or all of the