We’re an award winning brand agency with a single minded approach.
We’re all about humanising brands to win the hearts of customers.

We have a way of identifying human characteristics in brands, giving them unique values and personal traits to breathe life into them - both digitally and in the real world. This methodology sets our brand agency apart.

We energise brands at every touch point, from naming, brand mark development, positioning and packaging design through to advertising, campaign creation, website development and all kinds of digital experiences. This is what we call Brands to life.
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In 2005, Paul Findlay and Anna Rogers founded branding agency HubGroup, a creative agency with a strategic approach to brand building and a belief that simpler is better.

HubGroup is an energetic brand agency who use their creative and strategic talents to drive inventive, uncomplicated digital and offline communications to energise businesses and bring brands to life.
  • Hub News

    Nominated for Best Packaging National Food Awards
    Toot, toot. That’s just the sound of me blowing my own horn…well, HubGroups collective horn at any rate. Well done to the team for their fantastic effort in taking home Gold and Silver awards for the South East Water website yesterday in the Melbourne Design Awards. And Yousli for which we were awarded not only
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  • Latest Work

    You may not be familiar with the Eskal brand, but if you’re into healthier, delicious foods and beverages, they’re one to look out for. Eskal were introducing new variants to their Pomdelicious range and decided it was time for a brand refresh to reflected the quality the pomegranate, cherry and quincedelicious options. Mmmm, that sounds
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  • Insights & Ideas

    New look colour for the coke brand
    November 20, 2014, 11:37 am | By Paul Findlay

    As the big consumer brands fight for a larger slice of the youth pie, we see them doing what they can to try and regain their cool and remain (become) relevant again. Brands are trying hard to break their moulds to become more fun, more free, more environmentally aware, more healthy, more charitable, or all of the

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your brand?
Contact us today.
+61 3 9696 3777
47 Market Street
South Melbourne
Victoria 3205