We’re an award winning brand agency with a single minded approach.
We’re all about humanising brands to win the hearts of customers.

We have a way of identifying human characteristics in brands, giving them unique values and personal traits to breathe life into them - both digitally and in the real world. This methodology sets our brand agency apart.

We energise brands at every touch point, from naming, brand mark development, positioning and packaging design through to advertising, campaign creation, website development and all kinds of digital experiences. This is what we call Brands to life.
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In 2005, Paul Findlay and Anna Rogers founded branding agency HubGroup, a creative agency with a strategic approach to brand building and a belief that simpler is better.

HubGroup is an energetic brand agency who use their creative and strategic talents to drive inventive, uncomplicated digital and offline communications to energise businesses and bring brands to life.
  • Hub News

    Wittners new brand campaign developed by HubGroup
    We seem to have been evolving the branding for quite a few well known family owned Australian businesses of late. It’s really exciting to breathe new life into brands that you’ve grown up with and that was the challenge. The brief was a  brand refresh for the iconic woman’s shoe brand Wittner. The brand campaign
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  • Latest Work

    Moose-HeroImage
    Moose Enterprises make ridiculously fun toys for kids, and have just had a rebrand courtesy of HubGroup. Australian owned Moose exports toys to over 85 countries. They imagine, create and manufacture and are an incredible success story. If you haven’t experienced Moose Trash Packs, Blingles, Uglies or Zelfs – you either don’t have kids under
    Read More
  • Insights & Ideas

    New look colour for the coke brand
    November 20, 2014, 11:37 am | By Paul Findlay

    As the big consumer brands fight for a larger slice of the youth pie, we see them doing what they can to try and regain their cool and remain (become) relevant again. Brands are trying hard to break their moulds to become more fun, more free, more environmentally aware, more healthy, more charitable, or all of the

    Read More
Like to discuss
your brand?
Contact us today.
HubGroup
+61 3 9696 3777
47 Market Street
South Melbourne
Victoria 3205