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Apples get an Orange brandABC OnlineThe Towac Fruit Export Co-operative is developing a regional fruit branding project. It's hoped the move will help build demand for Orange-grown fruit and ...and more » |
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Branding BoehnerPolitico (blog)To the House minority leader, âSpeakerâ Boehner seems to have a nice ring to it. So much so that months before any midterm votes are cast, John Boehner of ...and more » |
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Fancy Brand Logos Send Mixed MessagesScientific AmericanBut researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more ... |
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