Viral Marketing – it’s a disease!

07 Oct 2012 , 12:22 | By. Paul Findlay

The thing with viral marketing is that it’s harder than it looks and when a campaign does go viral, it’s often due to chance as opposed to the result of a pre-determined strategy.

The Unsocial Media – is it time to turn off and tune in?

16 May 2012 , 13:23 | By. Paul Findlay

We’re so preoccupied with the latest gadgets and Apps, and constantly bombarded with messages from websites and forums and blogs (like the one you’re reading right now), that often we have neither the time nor the inclination to think about the stuff that really matters.

Can it be good for the brand when ambassadors go bad?

10 Feb 2012 , 10:59 | By. Paul Findlay

Ever since Jesus, brands have looked to celebrity ambassadors for endorsement. Ok Jesus may be a bit of a stretch, but for as long as there have been things to sell there have been celebrity affiliations.

Sometimes they seem like a perfect fit, and sometimes less so, but they almost always generate publicity. And isn’t that the point?

When a brand ambassador goes bad (i.e.entangled in a’scandal’ that contradicts the image the brand wants to portray), shareholders and executives panic, the media goes on the attack, and the public takes to Twitter to have a dig (or in those innocent pre-internet days they’d have what’s known as a ‘conversation’ with a ‘human being’). That is to say, the brand is being talked about.

Steve Jobs: The man and the brand.

19 Oct 2011 , 13:53 | By. Paul Findlay

Few people have impacted the world as much as Steve Jobs has. A genuine visionary, he was bigger than Jesus… even Bieber!

Return Of the Low-Fi

26 Jul 2011 , 13:52 | By. Paul Findlay

Unless you’ve been grunting inside a cave for the last 12 months or so, you’ve probably noticed a lot of old fashioned ideas slowly creeping back into our lives. Yes we are all living a digital age… But absolutely everything is digital now! Gen Z doesn’t know life without the internet…Ah bless… And even our fridges tell us what food stuffs we’re low on.

Chuck gives it the thumbs up.

09 May 2011 , 17:42 | By. Paul Findlay

Welcome to our new, updated website. It contains insights into how we see brands tick and of course lots of thinking on the brands we work on. We’ll also give you a shout out every now and then to let you know what we’re up to with new campaign announcements like our recently launched ‘Footy in your Face’ through-the-line campaign for the Herald Sun . We’ll let you know who the latest team members are and reveal new Hub Group clients like Noodle Box, Marriner Theatres, Cobram Estate and True Value Solar who have all become clients in recent months. We’ll show you their brand work as it’s launched and welcome your feedback via our blog (a long as it’s constructive – if it’s not, Chuck will not be pleased). Enjoy.