Can it be good for the brand when ambassadors go bad?

Ever since Jesus, brands have looked to celebrity ambassadors for endorsement. Ok Jesus may be a bit of a stretch, but for as long as there have been things to sell there have been celebrity affiliations.

Sometimes they seem like a perfect fit, and sometimes less so, but they almost always generate publicity. And isn’t that the point?

When a brand ambassador goes bad (i.e.entangled in a’scandal’ that contradicts the image the brand wants to portray), shareholders and executives panic, the media goes on the attack, and the public takes to Twitter to have a dig (or in those innocent pre-internet days they’d have what’s known as a ‘conversation’ with a ‘human being’). That is to say, the brand is being talked about.

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Steve Jobs: The man and the brand.

Few people have impacted the world as much as Steve Jobs has. A genuine visionary, he was bigger than Jesus… even Bieber!

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Return Of the Low-Fi

Unless you’ve been grunting inside a cave for the last 12 months or so, you’ve probably noticed a lot of old fashioned ideas slowly creeping back into our lives. Yes we are all living a digital age… But absolutely everything is digital now! Gen Z doesn’t know life without the internet…Ah bless… And even our fridges tell us what food stuffs we’re low on.

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Chuck gives it the thumbs up.

Welcome to our new, updated website. It contains insights into how we see brands tick and of course lots of thinking on the brands we work on. We’ll also give you a shout out every now and then to let you know what we’re up to with new campaign announcements like our recently launched ‘Footy in your Face’ through-the-line campaign for the Herald Sun . We’ll let you know who the latest team members are and reveal new Hub Group clients like Noodle Box, Marriner Theatres, Cobram Estate and True Value Solar who have all become clients in recent months. We’ll show you their brand work as it’s launched and welcome your feedback via our blog (a long as it’s constructive – if it’s not, Chuck will not be pleased). Enjoy.

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The real brand experience.

As much as I love the thought of the almighty brand experience, the reality is that unfortunately the real brand experiences are few and far between these days. They just tend to fall a bit flat on the promise, sometimes it’s the little things that make the difference and they’re the ones you remember. To this point I wanted to share a little gem of an experience I had the other week in this recently opened shoe store in South Melbourne called Beggar Man Thief.

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