| Australia’s greatest ‘noodle’ success story in food retail, Noodle Box has 78 restaurants all over the country with many more to come. They approached the Hub Group to help re-establish a brand platform that reflects the authenticity of their food and brings their unique brand essence right through the store experience. After working though the brand strategy, this rebrand exercise commenced with packaging, menu design and wall murals, with more exciting changes to come. | Brand Strategy. Collateral. Digital. Packaging. Experiential. |