| Hub Group were approached by then called Billings Long, to establish a contemporary new platform for their business. The name “Shape Shopfitters” to reflect the creative, artisan nature of their shopfitting business. The brand mark was then created to reflect important old fashioned values. The new positioning ‘Building Retail Experiences’ was born to demonstrate the fact that they don’t just build a shopfit, they create amazing retail environments for exciting brands like Grilled and Nando’s. | Brand Strategy. Brand Identity. Collateral. Digital. B2B. |